adaline® is a boutique brand that was founded after simply being tired of seeing the same basic design on practically every swaddle we bought. So myself, my 2 sisters, and nieces set out to bring some life to the market & one of our goals was to get our swaddles into the hands of 10,000 mama’s. We did that in our first year, organically, and think a big reason for it is because our prints are such a breath of fresh air to the market with it’s vibrant colors and modern/trendy designs that break the cycle of being so bland, boring and looking the same all the time. We are excited to keep growing & can’t wait to grow with you! All adaline® products are made ethically & eco-friendly.