About goumi kids
Eight years ago, when our founder, Lili, gave birth to her 5-pound baby-girl, Iliana, she struggled to find clothes for her that were doing the job right. Mitts that were supposed to help prevent scratches and socks intended for warmth were falling off. Pajamas that they lived in all day long were riding up at the wrong time and made nighttime diaper changes even more ungodly at 2am. Named after and inspired by the small and scarlet-colored, Goumi berry and its unique ability to impact the ecosystem around it, this first collection was designed to be beautiful, functional, and sustainable and serve the smallest babies with intentionality.