Albetta is a family business started by a lovely British woman, Annabel, in 1998 when she was looking for clothes for her two toddlers in Saigon, Vietnam. Inspired by Vietnamese handcraft skills like macrame and crochet, she decided to make her own layette collection for the UK gift market. Twenty years later the Albetta collection has expanded to daywear, toys and accessories and is now sold in top retail outlets round the world. Annabel and Dana met in 2013…they shared lunch together for hours in NYC and decided to partner. Dana has been the exclusive distributor of Albetta for North America for over 7 years. Dana and her team has placed the line in such exclusive accounts as Bergdorf Goodman, Anthropologie and almost 1,000 specialty stores and boutiques nationwide. Annabel and her team collaborate with Dana on trends, designs, colors, fabrics etc. Dana and her team run all facets for the Albetta collection through EFL Kids based in NY... sales, marketing, social media, product placement, shipping, customer service etc.