An immediate category leader after introducing our classic wrap in 2003, the MOBY name (mother & baby) is synonymous with baby wearings. Globally, we are trusted experts. A brand that knows the importance of keeping babies close, calm and happy. We’re focused on creating products that encourage bonding over special moments, shared discoveries and within the day-to-day of being close enough to kiss™. We innovate to meet the varying needs of today's parent and baby, with designs developed to adapt with baby's comfort, safety, versatility and effortless style.