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About Kids Preferred 

We are Kids Preferred. Our mission is to dedicate ourselves and our resources to create superior quality, innovative soft toys and gifts for children of all ages. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories. For more than two decades, Kids Preferred has been steadfast in our commitment to bringing superior quality and uniquely designed products to the marketplace at value retails. 

The Company's distinctive soft and plush toys and gifts marketed under the Kids Preferred™ Own brand of  Cuddle Pals® , Windsor™, Rise & Shine™ and Kid Happy™ and through licensed brands including Carter's®, Disney Baby®,  The World of Eric Carle®, Ryan’s World®, Guess How Much I Love You®, Beatrix Potter®, Llama Llama® , Pete the Cat® , Goodnight Moon®,  Curious George®, Rudolph the Red-Nosed Reindeer®, Licensed-to-Ride and more.